Thursday, 14 October 2010

House of Fraser Apothecary

Finally, it's the Day!
Glasgow 1.00 pm - a revolutionary beauty concept starts, House of fraser launches the Apothecary.

This is nothing you've seen before. The new House of fraser's sub-brand combines an antique and sofisticated environment with a modern and exclusive range of products. Entering the Apothecary will actually be losing oneself into an amazingly decored Emporium, fitted with dark wooden floors, white wooden walls, retrò-looking table lamps and little boxes everywhere. Because yes, we do have to talk about the boxes. If you're a lover of beautifully refined packaging, this is the place to go. Every single thing, from tiny lip balm tins to candles, to bottles of perfumes, has been selected to the highest standards and looks just wonderful.

But it's not just a pleasure to the eyes, the Apothecary has chosen tens of niche brands that are either exlusive or extremely difficult to find elsewhere. Brands like Deborah Lippman, with her glamorous nail polish's shades ( Across the Universe and Wake up in Vegas, just to mention a few ) or Cereria Terenzi, selling prestigious handmade scented candles.
Here's the complete brands list: Body America, Electric Body, Crabtree & Evelyn, Laura Mercier, Berkley Square, Jane Packer, Gentry Grooming, Jane Packer, Lab Series, 3Lab, Ark, Per-fekt, Perricone MD, Revive, Rodial, Trilogy, He-Shi, Hissyfit, Fake Bake, St Tropez, Vita Liverata, Xen-Tan, Lancaster, Eylure, Rosebud and La-Tweez.

Lastly, just to add a final touch, House of Fraser has created its own range of products, the Apothecary Collection. A delicate set of Body wash, Body lotion, Hand wash and Hand lotion created in conjunction with the perfumer Francois Robert.

You can follow updates from House of Fraser and the Apothecary at

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